Thursday, March 13, 2014

E-book Stats; Trend Continues To Point North

Some interesting statistics have recently emerged about both reading and the media through which it is accomplished.  According to the Pew Internet and American Life Project, 28% read an e-book in 2013 (up from 23% in 2012).  76% of Americans read at least one book – the average for a year remains around five! – though most read printed volumes.  Only 4% read e-books only, and many switched between the two media with apparent comfort.  
Also of interest:  approximately 50% of American adults now own either an e-reader or a tablet.  I would assume Amazon’s Kindle and Apple’s iPad remain the leaders of those two categories, respectively.  

Another party heard from?  Yes!  32% of e-book readers reported that they did so on their cell phones.  [This was up from 28% in 2012.]  

The age demographic is understandable.  In the 18-29 bracket, 47% read an e-book during 2013, up more than 50% from 31% in 2012.  The figures drop steadily across the decades, bottoming at 17% in the over-65 group.  

Finally, e-readers clung to a tiny advantage over tablet-readers.  Among those who read an e-book in 2013, 57% used a reader, while 55% used a tablet.  Those who used a cell phone, as reported above, weighed in at 32%, and those who read from a computer dropped to 29%.