Also of interest: approximately 50% of American adults now own either an e-reader or a tablet. I would assume Amazon’s Kindle and Apple’s iPad remain the leaders of those two categories, respectively.
Another party heard from? Yes! 32% of e-book readers reported that they did so on their cell phones. [This was up from 28% in 2012.]
The age demographic is understandable. In the 18-29 bracket, 47% read an e-book during 2013, up more than 50% from 31% in 2012. The figures drop steadily across the decades, bottoming at 17% in the over-65 group.
Finally, e-readers clung to a tiny advantage over tablet-readers. Among those who read an e-book in 2013, 57% used a reader, while 55% used a tablet. Those who used a cell phone, as reported above, weighed in at 32%, and those who read from a computer dropped to 29%.